Can I have different ‘senders’ for each campaign?
Yes. When you set up a campaign and then again when the campaign is sent out, you are asked to provide the sender information and the ‘reply-to’ information. Pinpointe will then send the email out...
View ArticleCan I personalize email subject lines and email bodies?
Yes. Pinpointe is designed to help you personalize your communications to improve response results. Any field that exists in your contact lists can be easily inserted into the email subject or...
View ArticleWhich is Better: Person’s Name or Company for Send-From Address?
Our goal as marketers is to develop a ‘relationship’ with our audience. Generally speaking, people respond to people better than they respond to ‘things’ – like your company. Based on our split...
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